The Smurfs - H&M
H&M and The Smurfs have been licensing partners since 2007. The Smurfs have appeared on over 100 items throughout most apparel divisions at H&M. The designs and visuals have been fresh and creative. IMPS and Bulls Brands have encouraged H&M to think outside the box with the Smurfs. Adopting this mindset, the results and sales of this special co-operation have always excelled beyond expectations worldwide.