DNA

  • Unique
  • Appealing for Boys & Girls
  • All Ages
  • Own Identity
  • Evergreen
  • Friendship
  • Fun
  • Nature
  • Faith in The Future
Smurf

FACTS

  • 2017 NEW MOVIE “Smurfs the lost village” premiere in April by Sony
  • +13 million Facebook fans
  • +700 licensees worldwide
  • +30 years of licensing
  • The Smurf Village app downloaded +70 million times
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The Smurfs

"Smurfing since 1958"

The Smurfs is a Belgian comic franchise centered on a fictional colony of small blue and white characters who live in mushroom-shaped houses in the forest. The original Smurfs were created and introduced as a series of comic characters by the Belgian artist Peyo (pen name of Pierre Culliford) in 1958, where they were known as Les Schtroumpfs.

There are more than one hundred Smurf characters, and their names are based on adjectives that emphasize their characteristics, such as "Jokey Smurf", a Smurf who likes to play practical jokes on his fellow Smurfs. "Smurfette" was the first female Smurf to be introduced into the series in 1966. The Smurfs franchise began as a comic book series and has since expanded succesfully into advertising, films, TV series, video games, theme parks and dolls.