The Beatles - Efva Attling
It began with a handwritten letter with a proposal from the Art Director of Bulls Brands to the iconic Swedish artist and designer Efva Attling.
Attling, a life-long Beatles fan, loved the proposal and in November 2015 a capsule collection consisting of 14 different pieces was released. The collection was made of silver and gold with sparkling Herkimer stones and included pieces for both men and women. The project was a stunning success with a total retail value of $635.000 and exceeded the expectations of both Bulls Brands (Nordic agent for The Beatles) and Efva Attling.
”We couldn’t predict the success – it’s fantastic! Because of the huge demand we now have a two-month-long waiting list.” – Efva Attling.
Efva Attling and The Beatles share the core values of faith, hope, love, peace and a strong focus on humanity. Attling has with simple means created a beautiful and meaningful high-end jewelry collection inspired by The Beatles. In the end: it’s only love!
The Efva Attling company boasts seven flagship stores, one in New York’s Meatpacking District, 103 retailers in Sweden and 81 retailers across the globe.