A small bear called Paddington traveled all the way to England in search of a new home. When he arrived at his destination, he had almost nothing – only a suitcase containing an almost empty jar of marmalade and a label round his neck with the words:

“Please look after this bear. Thank you.”

Paddington’s homelessness didn’t last long as he soon met a loving family who took care of him. But many children across the world aren´t as lucky as Paddington. Therefore he has decided to start a campaign together with SOS Children´s villages Sweden in aid for children in need around the world.

The campaign will start in November 2017 in time for the sequel Paddington movie premiere. Please contact our Brand Manager Tilda Winter for more information about the campaign and how you can get involved!

For more information about SOS Children´s Villages Sweden click here