pop-up shop at Åhléns city, Stockholm - Event - 100 Moomin mugs give away
One Tuesday in June we gave away 100 free Moomin mugs from by Arabia to expectant customers and Moomin enthusiasts at Åhlens City in Stockholm.
The event began at 16.00 and by then there was already a long queue through the department store.
To get a mug the people had to make the test “Which Moomin Character are you?” and share on Faceook.
In less than 15 minutes all mugs had found new happy owners.