Moomin - Keep Sweden Tidy

The nature and the sea were always important to Tove Jansson and her love for nature is often reflected in the world of the Moomins. Tove spent her summers on her beloved island, Klovharun, in the Pellinge archipelago.

In the 70s, Tove and Lars Jansson produced several Moomin posters, exclusively for the Keep Sweden Tidy Foundation (Håll Sverige Rent), for the campaign “Saving the Baltic Sea”.

By purchasing Keep Sweden Tidy products, you contribute to the foundation’s work- to spread knowledge to school kids and parents about the environmental effects of littering.

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