Moomin - The invisible child campaign by Oxfam

Oxfam and Moomin Characters launch “The Invisible Child” campaign to empower women and girls

The partnership centres around The Invisible Child, a short story by Moomin creator Tove Jansson, which will be available to buy from Waterstones, the Moomin Shop Covent Garden and Oxfam shops, with at least £4 from each sale being donated to Oxfam’s women’s projects worldwide. The fundraising is to support Oxfam’s work fighting extreme poverty and suffering around the world.

The Invisible Child is about a little girl who turns invisible after being badly treated by the woman supposedly caring for her. She is given a place to stay at the Moominhouse and, when shown warmth, kindness and respect by the Moomin family, she gradually reappears and regains her place in the world – a right that every woman and girl should have.

A range of other Moomin products using artwork from The Invisible Child will also be sold to raise money for Oxfam, including a tote bag, tea towel and handkerchief. Macmillan Children’s Books will donate £1 from sales of its Pocket Moomin Colouring Book and Finnish brands Fiskars and Finlayson will contribute a proportion of sales of their Moomin products too. Contact us today to secure your partnership!

 

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