Moomin - Chinti and Parker Capsule Collection
“Forget Disney, this Moomin jumper is our new obsession” COSMOPOLITAN, July 2017
Following on from the success of previous collaborations, Chinti and Parker’s new capsule collection ‘Chinti and Parker Meets Moomin’ celebrates playful luxury with a Scandi twist. Inspired by the iconic Finnish characters’ feel-good stories and themes, the collection is defined by 100% cashmere sweaters and cotton tees fusing whimsy and light-hearted refinement.
In line with Chinti and Parker’s sense of colour, playfulness and tactility, ‘Chinti and Parker Meets Moomin’ fuses sophisticated textures with distinctive character. The 100% cashmere sweaters are crafted into the brand’s signature relaxed shape in both colour-pop and neutral shades with contrast details and a variety of Moomin intarsias large and small. The t-shirts echo the aesthetic, and also include Chinti and Parker’s signature Breton styles juxtaposed with Moomins.
By collaborating with Moomin and tapping into the characters’ sense of spirit, Chinti and Parker launch a new limited-edition luxury knitwear capsule collection elevated by humour and unexpected details.
Above you can find a couple of photos of the Moomin x Chinti and Parker installation in Selfridges.
Do you want to know more about Moomin licensing? Here you can download a presentation: Moomin – a worldwide brand brochure.