Moomin - by Ivana Helsinki

This imaginative collection features Jansson’s original illustration work as well as Ivana Helsinki’s own Moomin inspired visuals and patterns. It pays homage to the rich design language of the late artist and author Tove Jansson, the creator of Moomins, in the spirit of Ivana Helsinki. The end result is a playful yet timeless collection of about 50 pieces, a true homage from an artist to an artist.

The rich world of illustrations comes alive in Ivana Helsinki’s classic silhouettes in prints, embroideries and Jacquard motives. Some materials such as Moomin lace and sequin fabric have been created specifically for this project. The line consists of dresses, knits, jackets, tops and bottoms and accessories.

The collection revolves around the core ideas of Jansson’s way of thinking, working and living. Themes such as nature, sea and strong emotions have been a huge source of inspiration also for Suhonen while creating this collection.

Ivana Helsinki is an independent art, fashion & cinema brand, delicately mending Slavic rough melancholy and pure Scandinavian moods. The collections are like small ballads with charming, soulful and savvy tones.

Ivana Helsinki is the only Scandinavian womenswear brand to be accepted into the official Paris Fashion Week “IN” Show calendar and has been featured in several alternative projects where fashion, design and modern art have been combined.

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