Hälge - Whiskey and box wine
First he got his own red wine. Then a white version. Now, the cartoon character Hälge gets his own Scotch: Hälge Whisky ”The Famous Moose”; plus his own bag-in-box wine, Hälge Côtes du Rhône.
Cartoonist Lars Mortimer, together with Stockholm Winelab, are the creative souls behind this venture. Hälge Whisky is a blended Scotch made from 80 percent grain whisky and 20 percent carefully selected malt.