ABOUT US

Bulls Licensing is the worldwide licensing agent on behalf of Moomin Characters and the pioneering agency for licensed and editorial content in Scandinavia. Founded in 1929, Bulls has built a solid track-record in generating revenue from brand properties. Bulls has an established network of sub-agents and over 700 licensees globally, including Uniqlo, H&M, Samsung and Finnair. Bulls Licensing will merge with Rights & Brands from 1 January 2020 to take the next step towards becoming the Nordic go-to-agency for any Scandinavian brand.

 

WHAT WE DO

Licensing and Merchandising

  • Worldwide Brands for Increased Sales
  • Connecting Brands for Higher Awareness and Sales Performance

Sales and Brand Management

  • Positionering
  • Varumärkesutvidgning
  • Strategiska partnerskap

Creative Concepts

  • Design & Identity
  • Artwork
  • PR
  • Events and Trade Fair Collaborations

Global Presence

  • Art Supervision and Approval
  • Protecting Intellectual Property
  • Revenue Reporting and Financials
  • Streamline Contract Workflow with our In-House Legal Department

Brands We Represent

Here you will find assortment of the contemporary brands we represent. Ranging from children’s characters, heritage brands and up and coming properties. We will help you find the perfect match for your potential licensing project.

WHAT IS LICENSING?

A product licence grants you the right to use generally recognised trademarks, images, films or comic strip characters in your products, publications or campaigns. The licensor retains ownership of the copyright while the licensee (the customer) purchases the right to use the trademark in products and campaigns for an agreed period.

IT COVERS ALL BRAND CATEGORIES

Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to small businesses. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, toys, games and beyond.

AND IT’S EFFICIENT, HIGHLY PROFITABLE WAY TO GET BRANDS TO GET BRANDS INTO NEW PRODUCT CATEGORIES

Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. It’s a way to move a brand into new businesses without a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it’s portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit of additional revenue (royalties) and exposure in new channels or store aisles.