WHAT WE DO
Licensing and Merchandising
- Worldwide Brands for Increased Sales
- Connecting Brands for Higher Awareness and Sales Performance
Sales and Brand Management
- Brand Extension Strategy
- Strategic Partnerships
- Design & Identity
- Events and Trade Fair Collaborations
- Art Supervision and Approval
- Protecting Intellectual Property
- Revenue Reporting and Financials
- Streamline Contract Workflow with our In-House Legal Department
CASES AND NEWS
Here you can check out our latest news and collaboration cases of the characters we represent
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Brands We Represent
Here you will find assortment of the contemporary brands we represent. Ranging from children’s characters, heritage brands and up and coming properties. We will help you find the perfect match for your potential licensing project.
WHAT IS LICENSING?
Licensing is the process of leasing a legally protected (trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, etc. The entity, known as the property or intellectual property, is then used in conjunction with a product.
IT COVERS ALL BRAND CATEGORIES
Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to small businesses. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, toys, games and beyond.
AND IT’S EFFICIENT, HIGHLY PROFITABLE WAY TO GET BRANDS TO GET BRANDS INTO NEW PRODUCT CATEGORIES
Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. It’s a way to move a brand into new businesses without a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it’s portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit of additional revenue (royalties) and exposure in new channels or store aisles.